SEO analysis for web
SEO audit is the preliminary step before any SEO work; this analysis will help to maintain the overall health of your website.
What is SEO analysis?
SEO analysis is the first step before any SEO work.
There is no single way to do this type of analysis. SEO analysis involves a detailed analysis of the project’s current state to discover errors, opportunities, and SEO difficulties we face.
It focuses on the various aspects that affect the organic position of a website.
The objective is to diagnose problems and detect optimization points to improve the position in the results pages by analyzing the internal and external factors of the website to make accurate and timely diagnoses to determine the actions to be taken.
Why do an SEO analysis?
There are many reasons why you might need an SEO analysis.
Google’s algorithms are constantly changing, and user behavior evolves; periodically evaluating the performance of your website is a necessary action.
You may think that an SEO audit is unnecessary; maybe you believe that you can start doing SEO on your website without knowing the current status of your website.
This is a mistake.
In this analysis, I will analize in depth to find the main current errors and establish improvements.
This is the first step of our SEO strategy.
How to do SEO analysis in a website
I will examine where you are now, auditing existing content while identifying errors and identifying gaps, to create a strategy This SEO audit is based on 5 pillars.
We will check the loading speed, metadata, and photos, if the headings are optimized for SEO; in short, everything related to SEO on-page.
Indexing and crawling
I will check that all your pages appear correctly in the web, as well as check the robot.txt, the Sitemap_xml, and others important part in our seo audit checklist such as erros 404, 301 and blocked URLs.
In this part I will focus on some of the most important aspects of off-page SEO such as domain and page authority.
I will update your existing link profile, disavow negative links and implement a link-building strategy while implementing a white hat local link-building strategy to build your site’s authority.
SEO knowledge and tools for SEO analysis
Indexability and crawling
Technical SEO errors
Quality of backlinks
Company profile on Google
Google Keyword Planner
Do you need an SEO analysis?
In addition to the above reasons, there are more reasons why you should perform this analysis. For example, to check if your most important pages and the ones that interest you at a business level are visible to Google, if there are 404 errors, if your content is interesting for users, etc.
Nowadays, it is also very important to check if your website offers a good user experience. Or in other words, if it complies with Google’s Core Web Vitals.
These are some of the reasons why you should perform an SEO audit of your website:
- Your website has suffered a loss of organic traffic.
- You want to keep your website’s health perfect at all times.
- You want to develop an organic growth strategy.
- You want to know how to improve your strategy.
Answers to Your Questions
Throughout all this time working in the world of marketing, I have been finding a number of questions, and that’s why I decided to make this FAQ, also if you have any questions or want to ask me something, I’m available 24/7 just fill out the form.
Why do an SEO analysis?
Mainly to know the current situation of a web page, to know what improvements could be made to the page, or to detect possible problems or errors that could improve its performance.
How will I receive the SEO analysis?
A detailed PDF document will provide all the critical errors detected and a list of proposals and improvements.
I will also be available for a video call to comment on the document, and you can ask questions and clear doubts.
How long does it take to do an SEO analysis?
It depends on the web page in question, its size, and how it is structured, but it usually takes 5 to 10 days.
What is the average SEO budget?
My proposal for any local SEO campaign depends on our effort estimates which are calculated based on your location, the number and quality of keywords we are targeting, the age of your website, and the competitiveness of the major industry players for those local keywords. Given that quality, local SEO is a customized effort, and there is no one-size-fits-all service,