Local SEO
Local SEO allows you to be found by potential customers in your area, which will increase your sales and your impact.
What is local SEO?
Local SEO positions you for searches in your area.
When you are in Dubai, and you search for restaurants (in Google), you don’t get restaurants in Spain; your results are based on your location. You are a local customer.
Local customers rely on the internet to find information about the products or services they need; from this, local SEO is born, positioning businesses with physical establishments both in Google and Google maps, so it is time to take it seriously and gain visibility in search results pages.
Local SEO allows you to be found by potential customers in your area, which will increase your sales and your impact.
Why do local SEO?
There are many reasons why you might need local SEO.
The search engines that your potential customers use to find businesses that interest them use geolocation to offer them the closest options.
The better positioned your business is, the higher the probability of potential customers accessing your establishment or requesting your services. This translates into sales opportunities.
This immediacy of information generates business opportunities for local businesses and allows potential customers to access vital information in seconds.
How to do Local SEO
SEO Analysis:
I will examine where you are now, auditing existing content while identifying errors and identifying gaps, to create a strategy.
SEO on-page:
We will improve the loading speed, metadata, and photos; in short, everything related to SEO on-page.
Local content:
Once we have researched your target keywords, we create content and pages through a content strategy.
Link-building:
We will update your existing link profile, disavow negative links and implement a link-building strategy while implementing a white hat local link-building strategy to build your site’s authority.
Reporting and tracking:
We will deliver reports that track and analyze the results obtained, such as keyword rankings and organic visibility, then optimize based on these analyses.
Do you need local SEO?
Local search results are the basis for decisions that trigger an action: the person who makes a local search can contact the business, see reviews from other users, see photos of the location, and find out how to get to the site.
If your business has optimized local SEO, you will be able to appear in the first position, giving you more chances to be the best option for consumption or purchase.
It is essential if you have set yourself the goal of projecting a brand image, promoting differentiation, and promoting your brand.
Local SEO also has several advantages that make it one of the best marketing strategies; we can highlight the following:
- It positions you both in Google and Google maps.
- You appear to potential customers.
- SEO is cumulative.
- You appear in searches mostly with purchase intention.
Some of the techniques I use.
Local Keyword Research
SEO analysis
Linkbuilding
Competitor analysis
Local content
Reporting and follow-up
Answers to Your Questions
Throughout all this time working in the world of marketing, I have been finding a number of questions, and that’s why I decided to make this FAQ, also if you have any questions or want to ask me something, I’m available 24/7 just fill out the form.
Why do an SEO analysis?
Mainly to know the current situation of a web page, to know what improvements could be made to the page, or to detect possible problems or errors that could improve its performance.
What are the benefits of local SEO?
It has multiple benefits; we can highlight: it improves brand awareness. It helps you stay informed. Attracts more customers through organic search. Creates a reliable web experience for customers. It can be done on a limited budget. Encourages you to focus on the user experience. It is crawlable. Likewise, local SEO allows you to put important information about your site online, such as your business address and phone number. This helps increase your company’s exposure on the web, which can make your company better known to local residents.
Can we see guaranteed results?
No one can guarantee search engine rankings through SEO. Google updates its search algorithms several times a year, and I make sure to employ white hat best practices to allow you to rank higher in local search results sustainably.
What is the average SEO budget?
My proposal for any local SEO campaign depends on our effort estimates which are calculated based on your location, the number and quality of keywords we are targeting, the age of your website, and the competitiveness of the major industry players for those local keywords. Given that quality, local SEO is a customized effort, and there is no one-size-fits-all service,